content strategy
Every car video I've posted, floating by how far it went. 715 of them since August 2025, 11.5 million views. Hover a bubble, be nosy.
11.5Mviews
2.7Mon one 11-second video
16×the views when 60% are still watching at 3 seconds
48,414hours watched
856,983likes
21,474comments
Knowing what to film
The biggest one wasn't planned. It's a license plate in traffic, filmed in the eleven seconds it was in front of me. Part of content is the edit. Most of it is noticing, and having the phone out when it happens.
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